Product Review – Loving Tan Self Tanner

Back with a new favorite, and I can’t wait to tell you all about it!

I wouldn’t trade my hair color for the world, but I have always desperately wanted to be able to tan naturally [sigh]. A good tan just makes me feel good . . . so, I’ve tried just about every self-tanner on the market in hopes of achieving a natural-looking glow. I’ve found a few that I liked, one that I used for several years thinking nothing else was better, and then I found this one. Read my review below!


Why I Stopped Using Rossa Self Tanner

I discovered Rossa Self Tanner a little over a year ago, and I immediately threw away every other self-tanner I’d been hoarding in my bathroom cabinet. It was the perfect color, easy to apply, affordable, and stayed on through my workouts [well, most of the time]. For the past 3 or 4 months, every bottle I received had a different consistency, didn’t go on as easily, and most of the color ran straight down the shower drain. The color that stayed turned out orange and came off easily, especially after workouts. I was so disappointed, but had really loved this company, so I continued to order, thinking maybe I’d just received a ‘bad batch.’ After a few months of this, I decided to look for something new. I stumbled upon Loving Tan on Instagram, read so many reviews [so many], and ordered a bottle with my fingers crossed that it would live up to all of the hype.

My Self-Tanner ‘Requirements’

This is so silly, I know. But as a pale redhead, a good tan makes a world of difference. These are the things I look for when reading review upon review of a self-tanner . . .

  1. Since I have naturally pale skin, I prefer the self-tanner to have a green/brown undertone as opposed to a vibrant/orange undertone.
  2. How long does it last? I like to apply once a week, and touch up about mid-way through the week if necessary. Life is busy! Nobody has time to reapply every 2-3 days.
  3. Will it last through sweaty workouts? I hate when a self-tanner rubs off under the inseam of my leggings or the straps of my sports bra after a workout.
  4. Does it fade naturally? A splotchy tan makes me so self-conscious, and I’ve spent hours scrubbing a splotchy tan off in the shower . . . nobody has time for that either. Natural fade is a necessity.
  5. Is it affordable? I live in a fake tan, so affordability is important. Also, teacher salary . . . enough said.

aaand the winner is…

Loving Tan

I use the Deluxe Bronzing Mousse in the Dark color.

Pros & Cons

  • Smells good! It has a light and coconut-y scent. Not too overpowering, and doesn’t smell like self-tanner.
  • VERY natural color. No orange here!
  • S T A Y S on through workouts and lasts a solid 4-5 days before needing a touch-up.
  • Easy to apply, and dries very quickly.
  • Fades naturally [especially on hands!], and only takes a quick exfoliation in the shower before re-applying.
  • Super affordable! Costs $35 at Ulta and online at [shipping is free], and it lasts a little over a month. I apply 2 coats at the beginning of every week, and touch up once a week. You could stretch the bottle a lot longer if your skin holds a tan!
  • Can be used on face. I have not had any reactions or breakouts, and it creates such a natural-looking glow.
  • Ships quickly! It’s rarely in stock at Ulta, so I order from the website, and it is usually at my door within 3-4 days.
  • It does transfer color onto bed sheets, but washes out very easily.

Yes, that’s my only con. It’s that good.


Before every weekly application, I exfoliate really well in the shower [this helps the tan last longer]. I apply lotion to my feet, ankles, knees, elbows, wrists, hands, and neck to prevent excess color gathering in the creases. I use disposable, nitrile gloves to apply the tan. I have found that the mitts absorb so much of the product, and I’m able to get more applications out of a bottle when applying with gloves. After the lotion has dried, I put on gloves and apply the mousse, beginning with my legs and working upwards. I blend the product from my legs to my feet and ankles, and from my arms to my wrists, hands, and elbows. As for my hands, I remove one glove, pump a dime-sized amount of mousse into the other glove, create a claw shape with my bare hand, and rub the product in evenly, being sure to get in-between my fingers and blend with my wrists. I immediately wipe my palm off after applying to prevent any color from setting there. After that hand has dried, put the glove back on and repeat the process with the other hand.

Once the tan has dried [it takes about 5 minutes], dress in loose-fitting clothes, and avoid sweating for the next 6-8 hours. I usually apply the tan in the evening, go to sleep, and wake up with a nice bronze tan . . . the best feeling! I shower off the guide color [soap & water, no exfoliating] and apply a moisturizing lotion. Occasionally, I’ll apply a second coat for a darker color, following the same steps above [except for exfoliating]. Use a moisturizer daily to lengthen the life of your tan! I love Palmer’s Coconut Oil Lotion. Be sure to avoid lotions with sulfates, as they react with your tan, and it will begin to fade sooner.

Overall Review

We have a keeper! If you’re in the market for natural-looking self-tanner that doesn’t break the bank, THIS is it! I just can’t say enough good things about it. I only wish I had found it sooner.

Do you use a self-tanner? Leave your favorites in the comments! If you’re going to try this one out, be sure to let me know what you think! I just know you’ll love it.

XO, Kristen

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